Today you need more than just a pretty studio portrait in order to make that difference.
In today’s highly competitive world it is more important than ever for you, as an entrepreneur or professional, to have a strong personal brand to connect and communicate with your potential clients on a meaningful/deeper level.
The biggest goal and challenge is to differentiate yourself from others in your market by identifying your unique value proposition and spreading your consistent image across the online platforms to achieve your goal.
A new method
This is Imaginography
My entire professional career has been dedicated to creating powerful stories and concepts and visualize them photographically or audio-visually in spaces. I’ve developed a profound sense for creating ambiences which evoke specific emotions, setting the protagonist in a context and composing a perfect scene which brings your visual presentation to the point. Compared to other photographers who take conventional corporate portraits, I create photos with identity, based on my unique method Imaginography, which combines professional portrait photography with interior design.
My method is based on three fundamental criterias of analysis which, merged together, create your personal visual concept – a guideline on how to transform your current image to your new brand identity which will speak directly to your client. Your authentic personality, body language and gestures fused with your perfect workspace will create your new identity, which will differ from other conventional corporate photography, because it is contextualized and constructed from all the components which define you and your brand. An image that sells!
My method is based on three fundamental criterias of analysis which, merged together, create your personal visual concept - a guideline on how to transform your current image to your new brand identity which will speak directly to your client.
Your current image
Everybody knows - the first impression counts! Your first impression are not your words, but your image.
In a first step I will take a close look at your current visual presence in the online market. I will analyze how you present your brand, which image style and general asthetics you are using to comunicate with your clients. Which impact does your current personal image leave on your audience and does it match your product / service? Does your online presence transmit the values of your brand? Does it send the right message you want your clients to receive?
This inicial connection and analisis is absolutely essential, because the more I know about you and the values of your brand, the better we can work towards developing a visual concept which is custom made to your brand’s needs.
Every market has it's caracteristics and it's audience has specific expectations. How well does your current image integrate in the market your product/service is assigned to?
We will look together at successful references in your market and analize why their visual proyection attracts clients and what we can do to differenciate more from the mass and leave that positive/same impression on your clients.
It’s important to understand how your competition acts, to understand the demands of your market and therefore your client’s needs in order to create a visual proyection which sends the right messages.
Your work space
Depending on which context you put your image in, you comunicate one thing or the other. In order to create an authentic proyection of you and your work
work it is important to include your workspace and reflect/contextualize/show all the facettes of your work flow. Do you have a workspace, and does it – based on the knowledge we acquired from your market analisis (weg?) – match the caracteristics of your market and the expectations of your potencial client?
If you don’t have a workplace it is important for me to know how you execute your work. We will discuss important elements of your work performance and I will find the perfect solucion for your profesional photo- and/ or videoshooting.
your new brand identity which will speak directly to your client.
My method is based on three fundamental criterias of analysis which, merged together, create your personal visual concept – a guideline on how to transform your current image to your new brand identity which will speak directly to your client.